![]() ![]() The success of The Mandalorian, built on through Season 2, has been parlayed into an aggressive slate of new "Star Wars" shows, virtually all of them still pending amid a slow pandemic-era production schedule.ĭuring Disney’s four-hour-long “Investor Day” presentation on Dec. Sustaining growth will come down to making hits. Perhaps most importantly, there are hits like “Star Wars”-based series The Mandalorian, which span audience age demo, race and economic brackets. For the more musically-inclined, there’s also High School Musical: The Series.įor more mature audiences who are less interested in things that go “bang,” Disney Plus offers classics from the Fox archives and the entire suite if National Geographic programming. That means Disney Plus is nearly half the price of Netflix. In an era of ever-escalating programming costs, how long can Disney Plus afford to keep its price point so low?Īlso: Iger: Disney Plus Needs to Move Beyond Spandex … and Pump Up the Volume Disney Plus' Broad AppealĪ big part of Disney Plus’s early success has been its “four-quadrant” appeal-its ability to bring in all major audience demographics. Most major streamers depend on kids’ fare to keep parents paying up.Īnd Disney Plus has the most robust kids offering in the streaming biz, from Disney shows like Hannah Montana to Disney Animation classics including Frozen to Pixar movies like Moana, while also factoring in The Muppets and Nat Geo nature show.Īnd as the kids age into that all important tween/18-35 demographic, Disney Plus offers even more punch with some of the best of Marvel’s superhero blockbusters and the entire nine-film “Star Wars” saga. Netflix, the SVOD service Disney Plus is seeking to catch up to-or merely slow down- recently hiked its prices and now charges $15.49 per month for its standard tier, the HD version that allows two concurrent streams in the home. Thus, bundling saves subscribers $8 a month, a 36% discount.Ĭonsumers can also get a free year of Disney Plus by signing up with Verizon. The individual prices of those services added together comes to $21.97. The price for Disney Plus's bundle with the ad-supported version Hulu and ESPN Plus also went up $1 to $13.99 a month.Ī solo subscription to Hulu goes for $6.99 a month. Bumping the monthly cost from $6.99 to $7.99 and the yearly commitment from $69.99 to $79.99, after a seven-day free trial. Like its media conglomerate peers, Disney-now under the leadership of Bob Chapek-has already doubled down on its streaming bet, unleashing a brutal restructuring in the months before the pandemic set in, prioritizing subscription OTT. The company also said that it will increase its spending on programming in 2022 from $25 billion to $33 billion.Īs we watch what happens next with the most exciting new OTT platform to emerge in years, here are four things to keep an eye on: How Much Does Disney Plus Cost?ĭisney Plus upped its price for the first time in March. And there’s new streaming competition for Disney Plus, with the launches of AT&T’s HBO Max, Comcast/NBCUniversal’s Peacock, ViacomCBS's Paramount Plus and Discovery Inc.'s Discovery Plus, not to mention the merger of WarnerMedia and Discovery. Equity research firm Needham & Company, for example, has expressed doubt about Disney’s growth projections for Disney Plus. “We are seeing the four-quadrant appeal of our brands reflected in our subscriber numbers,” Iger noted.Ĭombine that with a sleek Disney Plus app and the marketing power of its parent company, and Disney Plus is already achieving Disney’s broader goal-that is, compete with Netflix globally for next-generation video consumers.Ĭan the growth be sustained? There are skeptics. “We feel that validates that collection of brands and a blend of product,” he said.Īnd content-wise, Disney Plus seems to offer something for everyone: kids, teens, adults, men and women. It all came to fruition with the advent of Disney Plus.įormer Disney CEO Bob Iger credited Disney Plus’ strong debut to the parent company’s big investments in IP. The Disney Plus slate is the result of a well-executed acquisition strategy that began in 2004 with the purchase of the Muppets, then Pixar in 2006, before picking up more speed with the addition of Lucasfilm, National Geographic Marvel and Fox. The initial big subscriber numbers are thanks in part to years of planning. ![]() Also: Is Disney Plus Done with Premier Access? Part of the Plan All Along
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